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Case Studies in Marketing Management - Hardcover

 
9788182742895: Case Studies in Marketing Management

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Synopsis

Economic development brings about changes in the occupational structure of a country. There is widespread growth of tertiary or service sector which provides gainful employment to a considerable population. The Human resource is critical for effectively managing any organization. The rapid changes in technology has resulted in paradigm shift in management or organization and human resource. The organization are confronted with issues of diversity, ageing workforce, obsolescence of skills and knowledge. It is becoming difficult to recruit and select an employee for last job as more and more employees are lured by competitor into high attrition rate.

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  • PublisherPentagon Press
  • Publication date2008
  • ISBN 10 8182742897
  • ISBN 13 9788182742895
  • BindingHardcover
  • Number of pages400

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Other Popular Editions of the Same Title

9788182742901: Case Study in Marketing Management

Featured Edition

ISBN 10:  8182742900 ISBN 13:  9788182742901
Publisher: Pentagon Press, 2007
Hardcover