Hardbound. Condition: As New. New. Contents Foreword. Preface. About the book. About the authors. 1. Prologue. 2. Review of literature. 3. Shift of the paradigm from transfer of technology to technology socialisation. 4. Research methodology. 5. Setting of the study. 6. Results and discussion. 7. Case study. 8. Epilogue. Bibliography. Subject index. The present process of technology transfer as followed in agriculture and allied sectors needs a hyphenation which could generate some conceptual inputs for designing out and alternative paradigm to overcome its profusely emitting limitations. In extension sciences right from sixties a good may volume of books have so fare come out to highlight the diffusion character of agricultural technology and in this academic cultivation a supply driven concept by and large has been followed. Researches and conceptualizations were scant to justify the other valuable responses to technology diffusion process like rejection discontinuance reinventions refinement's etc altogether could be termed as technological socialization process. This book the first of its kind in India brilliantly has landed on this novel area of technology socialization to recast the linear model of technology transfer concept. The output of the book would help the professional of medical sciences industrial applications agriculture and animal science professionals management personnel environmentalist and all kind of social science professionals including extension sciences. To the innovative researchers and academicians of social science pursuits this book has got tremendous heuristic value. The chapters of the book are well structured and sequence so that the readers can experienced a story telling effect. The book is the outcome of an arduous and relentless research work organized by the department of agricultural extension Bidhan Chandra Krishi Viswavidyalaya to fillip the much needed area of creating alternative paradigm to what we call TOT Model (Transfer of Technology Model) the model which already ha started eliciting syndrome of withering and depletion. 296 pp. Seller Inventory # 66907

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