Jugaad Innovation: A Frugal and Flexible Approach to Innovation For The 21st Century - Hardcover

Navi Radjou; Jaideep Prabhu; Simone Ahuja; Sam Pitroda

Hardcover

ISBN 10: 818400205X ISBN 13: 9788184002058

Publisher: Random Business, 2012

Synopsis

Jugaad is a word often heard in general conversation in india. Whether to find ingenious solutions to problems or turn adversity into opportunity indians swear by it. In this seminal book, navi radjou, jaideep prabhu and simone ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as facebook, future group, ge, google, pepsico, philips, renault-nissan, siemens, suzlon, tata group and yes bank, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling r & d budgets, jugaad innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as africa, india, china and brazil, jugaad innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

About this title

From the Back Cover:

Jugaad

Hindi word meaning an innovative fix; an improvised solution born from ingenuity and cleverness; resourceful. Also known as zizhu chuangxin in China, gambiarra in Brazil, D-I-Y in the United States, jua kali in Africa, and système D in France.

Praise for Jugaad Innovation

"Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of 'frugal engineering,' then provides practical tips on how Western companies—from tech startups to multinational industrial corporations—can likewise do more with less. A provocative and entertaining read for 21st century business leaders."
—Carlos Ghosn, CEO, Renault-Nissan

"The authors have it right: highly structured innovation processes can't deliver all the breakthroughs required by today's 'speed of business.' What's called for are new practices that work with—not against—the forces that drive our hypercompetitive world. Jugaad Innovation lays out the new principles that you—and every forward-thinking leader in your company—need right now."
—Charlene Li, founder, Altimeter Group; bestselling author, Open Leadership

"Businesses must move away from the top-down organizational hierarchies that have defined the past and transform themselves into social enterprises built on bottom-up, agile models based on collaboration. Jugaad Innovation shows how you can enable your entire ecosystem—employees, customers, and partners—to make significant contributions and drive hypergrowth. An important book for anyone who wants to compete in the future."
—Marc Benioff, chairman and CEO, salesforce.com; bestselling author, Behind the Cloud

"CEOs tend to manage innovation like an orchestra conductor—with a traditional, hierarchical, and prescriptive approach. Jugaad Innovation shows how to innovate like a jazz band—with improvisation, creativity, and agility. Both styles are necessary on today's global stage."
—Doreen Lorenzo, president, frog

From the Inside Flap:

Innovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects, and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

Building on their deep experience of innovation practices with companies in the United States and around the world, the authors articulate how jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth in emerging markets—and how Western companies can adopt jugaad to succeed in our hypercompetitive world. Delving into the mindset of jugaad innovators, the authors discuss the six underlying principles of jugaad innovation:

• Seek opportunity in adversity

• Do more with less

• Think and act flexibly

• Keep it simple

• Include the margin

• Follow your heart

To show these principles in action, the authors share previously untold stories of resourceful jugaad entrepreneurs and innovations in emerging markets. The authors also describe how forward-thinking Western firms like 3M, Apple, Renault-Nissan, Facebook, GE, Google, IBM, and PepsiCo are already applying these principles of jugaad to innovate faster, cheaper, and better—and to win.

A groundbreaking book, Jugaad Innovation shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring the jugaad mindset and practices to their organizations.

For more information, case studies, and tools, visit JugaadInnovation.com.

About this edition

• Publisher: Random Business
• Publication date: 2012
• ISBN 10: 818400205X
• ISBN 13: 9788184002058
• Binding: Hardcover
• Number of pages: 336