Go Figure: New Directions in Advertising Rhetoric - Hardcover

Edward F. McQuarrie And Barbara J. Phillips

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9788184050653: Go Figure: New Directions in Advertising Rhetoric
Hardcover
ISBN 10: 8184050658 ISBN 13: 9788184050653
Publisher: EssEss Publishers, 2010

Synopsis

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric.

"synopsis" may belong to another edition of this title.

Publisher
EssEss Publishers
Publication date
2010
Language
English
ISBN 10 
8184050658
ISBN 13 
9788184050653
Binding
Hardcover
Rating
  • 3.60 out of 5 stars
    5 ratings by Goodreads

Other Popular Editions of the Same Title

9780765618016: Go Figure! New Directions in Advertising Rhetoric

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ISBN 10:  076561801X ISBN 13:  9780765618016
Publisher: Routledge, 2007
Hardcover