Hardbound. Condition: As New. New. Contents Preface. 1. Introduction. 2. Scholarly research. 3. Computer mediated communication research. 4. Methods of content analysis in electronic media. 5. Internet research. 6. Qualitative research methods on electronic media. 7. Quantitative research methods on electronic media. 8. Cyberspace research. 9. Longitudinal analysis of online communities. 10. Electronic media and the political cultures. 11. Electronic media in scientific communication. 12. Electronic mail and organisational knowledge. 13. Electronic media and everyday life. 14. Writing research reports. Bibliography. Index. Digital computers and networks are revolutionising the way we conduct research just as they are recasting the way we do business and spend our leisure time. It grows easier every day to collect manipulate and disseminate information. Researchers everywhere are developing new ways to use these digital systems in every phase of their work. These new tools make possible more creative and productive research including new forms of collaboration on a global scale. This book provides a broad overview of the modern methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature role and impact of electronic media in society. Combining both qualitative and quantitative research methods this introductory text covers the topics thoroughly and is clearly written. This book will be essential reading for all those attempting to derive a better understanding of media research in the contemporary society. Its contents will be ideal for beginning research students both at the graduate and undergraduate level because it is clear concise and accompanied by many detailed examples. 216 pp. Seller Inventory # 61955

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