Items related to Consumer Relationship Management

Consumer Relationship Management - Hardcover

M. Rao

 
9788189630768: Consumer Relationship Management

Synopsis

This book is a comprehensive study and discussion about the Customer Relationship Management (CRM) with special reference to Insurance Sector. It has laid its major emphasis on the CRM practices of the life insurance industry in India, policy holders' perception on CRM practices and the opinions of the employees serving in different cadre at the life insurance companies in the state of Andhra Pradesh, India.

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