Items related to Point of purpose
Synopsis
A riveting new approach to brand leadership
The term “brand” originates from the need to stamp one’s character on a product, a physical object: something that makes it easier for customers to recognize it. But today, where services count for more than 70%, the lack of any physical dimension makes the actual service difficult to brand.
With the change from physical brands to service brands, people have become a lot more important. Hard work and conscious leadership create engaged customers and employees. Not luck.
This book is for a new kind of brand leadership. It’s for investors, founders, and corporate leaders who understand the importance of “speaking” the brand to everyone they meet, internally and externally, authentically and powerfully. This is achieved through purpose. Learn how to create and implement purpose in your organization. This book shows you how.
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Point of purpose
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00096252456
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Point of purpose
Published by
Noteworthy Books (edition ), 2019
ISBN 10: 8269148601
ISBN 13: 9788269148602
New
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped. Seller Inventory # 8269148601-10-1
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Point of purpose
Published by
Noteworthy Books (edition ), 2019
ISBN 10: 8269148601
ISBN 13: 9788269148602
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 8269148601-10-1-NAU
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Point of purpose
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G8269148601I2N00
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Point of purpose
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G8269148601I2N00
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Point of purpose
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_462162153