Customer Encounters on Twitter: A Study of Positive Evaluation and Complaint Management on English Corporate Profiles - Softcover

Tereszkiewicz, Anna

Softcover

ISBN 10: 8323346577 ISBN 13: 9788323346579

Publisher: Jagiellonian University Press, 2021

Synopsis

The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a genre of interaction and presents an overview of previous research devoted to this area of communication. The second part of the publication concerns corporate profiles on Twitter and customer encounters conducted in this medium. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. The strategies which companies use in response to positive and negative evaluations are discussed in detail. The publication also contains a description of selected conventional politeness acts used in the interaction as well as the language properties of tweets on the lexical and syntactic level. The discussion presented in the book shows Twitter as an important tool of image management and customer interaction.

About this title

About the Author

Anna Tereszkiewicz, PhD, is Assistant Professor in the Institute of English Studies at the Jagiellonian University in Krakow, Poland. Her main research interests involve broadly defined computer-mediated communication, the discourse of social media, news discourse and professional communication. Her recent studies concern online news genres, online citizen journalism as well as online corporate communication.

Edition details

• Publisher: Jagiellonian University Press
• Publication date: 2021
• Language: English
• ISBN 10: 8323346577
• ISBN 13: 9788323346579
• Binding: Paperback
• Number of pages: 252