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Synopsis
A graphic reference work by best-selling author Wang Shaoqiang for both design students and professionals, this book about colour gradient usage will help readers learn how to harness the potential of different colour combinations and acquire the essential knowledge needed to master the art of gradient design.
Gradient design, which uses the gradual transition between colours to create a sense of depth and evoke emotional reactions from an audience, has always been a dynamic and expressive element in graphic design. This colour design book by author and editor Amy Guanghui Niu collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour gradient usage can influence perception and the emotions, given that colours have the power to evoke feelings, create a unique personality, and separate a product or a brand from its competitors. A handy graphic reference work that explores such aspects of colours as hue, saturation, and value, the book will help readers learn how to harness the potential of different colour fusions. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours, so crucial for designers in transmitting their intended messages. The book also contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects.
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About the Author
Amy Guanghui Niu graduated from the Guangzhou Academy of Fine Arts and is currently the editor-in-chief of Sandu Publishing. She is a senior publisher with many years of publishing experience. She leads the Sandu Publishing team to plan and launch many publications with market influence, such as Book Design, Redesigning Logos, RISO ART, Page Design, and Playful Data.
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Designing With Colour (Paperback)
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. A graphic reference work by best-selling author Wang Shaoqiang for both design students and professionals, this book about colour gradient usage will help readers learn how to harness the potential of different colour combinations and acquire the essential knowledge needed to master the art of gradient design. Gradient design, which uses the gradual transition between colours to create a sense of depth and evoke emotional reactions from an audience, has always been a dynamic and expressive element in graphic design. This colour design book by best-selling author and editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour gradient usage can influence perception and the emotions, given that colours have the power to evoke feelings, create a unique personality, and separate a product or a brand from its competitors. A handy graphic reference work that explores such aspects of colours as hue, saturation, and value, the book will help readers learn how to harness the potential of different colour fusions. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours, so crucial for designers in transmitting their intended messages. The book also contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects. AUTHOR: Wang Shaoqiang is a best-selling author, professor at the Guangzhou Academy of Fine Arts in China, and doctoral supervisor at the College of the Arts and Humanities of the Macau University of Science and Technology. A prolific editor whose titles focus on design, art, and lifestyle, he has lectured at numerous universities, design academies and organisations and has been a jury member for China's most prestigious design and illustration awards. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9788410650084
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Designing with Colour: The Use of Gradients in Graphic Design
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: New. A graphic reference work by best-selling author Wang Shaoqiang for both design students and professionals, this book about colour gradient usage will help readers learn how to harness the potential of different colour combinations and acquire the essential knowledge needed to master the art of gradient design. Gradient design, which uses the gradual transition between colours to create a sense of depth and evoke emotional reactions from an audience, has always been a dynamic and expressive element in graphic design. This colour design book by best-selling author and editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour gradient usage can influence perception and the emotions, given that colours have the power to evoke feelings, create a unique personality, and separate a product or a brand from its competitors. A handy graphic reference work that explores such aspects of colours as hue, saturation, and value, the book will help readers learn how to harness the potential of different colour fusions. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours, so crucial for designers in transmitting their intended messages. The book also contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects. Seller Inventory # 329960
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Designing with Colour: The Use of Gradients in Graphic Design
Seller: libreriauniversitaria.it, Occhiobello, RO, Italy
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Designing with Colour: The Use of Gradients in Graphic Design
Seller: Russell Books, Victoria, BC, Canada
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hardcover. Condition: New. Special order direct from the distributor. Seller Inventory # ING9788410650084
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Designing with colour. The use of gradients in graphics design
Seller: Libro Co. Italia Srl, San Casciano Val di Pesa, FI, Italy
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Rilegato. Condition: new. Barcelona, 2024; ril., pp. 256, cm 19x25. Questo manuale grafico sull'uso del gradiente del colore, a cura dell'autore Wang Shaoqiang, supporta gli studenti e i professionisti del settore del design nell'acquisizione delle nozioni essenziali a padroneggiare l'arte della progettazione dei gradienti. Il libro riunisce le nozioni e l'ispirazione essenziali per padroneggiare l'arte della mescolanza cromatica. Ideato sia per gli studenti sia per i professionisti del design, il manuale spiega al lettore i modi in cui la mescolanza dei colori può incidere sulla percezione e sulle emozioni, differenziando un brand dai suoi concorrenti. Con il suo pratico formato, questo manuale grafico mostra al lettore come sfruttare al meglio il potenziale delle diverse fusioni dei colori per definire un'identità di brand solida e riconoscibile. Il lettore acquisirà anche una profonda comprensione della teoria e dell'uso della ruota dei colori, strumento indispensabile per scegliere un colore in modo consapevole in termini di impatto visivo e leggibilità, allo scopo di creare progetti efficaci che esprimano inequivocabilmente le associazioni simboliche e gli effetti sulla psiche dei colori. Il libro contiene interviste a studi di design all'avanguardia e progetti di design con diverse combinazioni di colori come esempio pratico della progettazione dei gradienti. Riunendo la conoscenza teorica e l'ispirazione pratica, il manuale funge da punto di riferimento unico nel suo genere per insufflare la vita e il colore nei progetti grafici del lettore. Libro. Seller Inventory # 4110471
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Designing With Colour - The Use of Gradients in Graphic Design (eng)
Seller: Brook Bookstore, Milano, MI, Italy
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Designing With Colour The Use of Gradients in Graphic Design
Seller: Revaluation Books, Exeter, United Kingdom
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Hardcover. Condition: Brand New. 256 pages. 7.50x9.88x7.50 inches. In Stock. Seller Inventory # xr8410650088
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Designing with Colour: The Use of Gradients in Graphic Design
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hardcover. Condition: New. Special order item direct from the distributor. Seller Inventory # R9788410650084
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