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DISTRIBUTION AND LOGISTIC
Published by
OMMPRESS, Madrid, 2018
ISBN 10: 8417387064
ISBN 13: 9788417387068
New
Rustica (tapa blanda)
Seller: Antártica, Madrid, M, Spain
Seller rating 5 out of 5 stars
Rustica (tapa blanda). Condition: New. Dust Jacket Condition: Nuevo. 1. Distribution is a Marketing strategic variable that links production and consumption. This new book shows the different concepts, functions, implications, tools and the most relevant strategies of the commercial distribution and logistics, focusing on optimizing the structure and operation of the distribution channels as the location and disposal of the stores. . Lourdes Rivero Gutierrez, PhD in Economics from the Complutense University of Madrid, Master in Marketing from ESERP School of Business and Social Sciences. Since 2003 shes teaching and investigating at the Business Economics Department of the Rey Juan Carlos University. In addition she occupies key positions in the Department of Marketing, Business Development and Strategic Planning of the leading telecom operators since 1998. . Ana Luisa Reyes Menéndez, graduated from Rey Juan Carlos University in Advertising and Public Relations shes actively teaching and investigating at Business Economics Department of the University. LIBRO. Seller Inventory # 1109779