Items related to Experiencias emocionales de compra (Spanish Edition)
Synopsis
«Los autores nos ilustran sabia y profusamente sobre la imperiosa necesidad de observar en profundidad, analizando con una metodología robusta —la cual comparten con el lector— aquellos comportamientos de los retailers y shoppers que van a influir decisivamente a la hora de comprar la oferta que se les propone. Tras ese vital análisis, este imprescindible manual también nos proporciona unas buenas herramientas de segmentación de clientes y tiendas, que nos ayudarán a seleccionar dónde deberíamos actuar con prioridad y accionar aquellas propuestas y experiencias de compra, de las cuales se dan varios ejemplos igualmente, que logren cautivar y fidelizar a los shoppers. Esta guía sobre experiencias emocionales de compra es totalmente recomendable por práctica y acertada».
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- PublisherDifundia ediciones
- Publication date2018
- ISBN 10 8417467041
- ISBN 13 9788417467043
- BindingPaperback
- Edition number1
- Number of pages182
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EXPERIENCIAS EMOCIONALES DE COMPRA.
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EDICIONES LACRE, 2018
ISBN 10: 8417467041
ISBN 13: 9788417467043
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Experiencias emocionales de compra (Spanish Edition)
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Experiencias emocionales de compra (Spanish Edition)
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Experiencias emocionales de compra (Spanish Edition)
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Experiencias emocionales de compra (Spanish Edition)
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Experiencias emocionales de compra (Spanish Edition)
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Experiencias emocionales de compra (Spanish Edition)
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Experiencias emocionales de compra (Spanish Edition)
Seller: Book Deals, Tucson, AZ, U.S.A.
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Experiencias emocionales de compra
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Paperback. Condition: Brand New. 1st edition. 182 pages. Spanish language. 9.00x6.00x0.43 inches. In Stock. Seller Inventory # zk8417467041
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