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El Catalizador (The Catalyst, Spanish Edition): Cómo lograr que cualquiera cambie de opinión - Softcover
- PublisherReverté Management International
- Publication date2022
- ISBN 10 841796343X
- ISBN 13 9788417963439
- BindingPaperback
- Edition number1
- Number of pages288
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ElCatalizador(TheCatalystSpanishEdition) Format: Paperback
ISBN 10: 841796343X
ISBN 13: 9788417963439
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ElCatalizador(TheCatalystSpanishEdition) Format: Paperback
ISBN 10: 841796343X
ISBN 13: 9788417963439
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El Catalizador (The Catalyst, Spanish Edition): Cómo lograr que cualquiera cambie de opinión by Berger, Jonah [Paperback ]
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El Catalizador (The Catalyst, Spanish Edition): Cómo lograr que cualquiera cambie de opinión
Published by
Reverté Management International, 2022
ISBN 10: 841796343X
ISBN 13: 9788417963439
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El Catalizador (The Catalyst, Spanish Edition): Cómo lograr que cualquiera cambie de opinión
Published by
Reverté Management International, 2022
ISBN 10: 841796343X
ISBN 13: 9788417963439
Used
Softcover
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.82. Seller Inventory # 841796343X-2-4
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El Catalizador (The Catalyst, Spanish Edition): Cómo lograr que cualquiera cambie de opinión
Published by
Reverté Management International, 2022
ISBN 10: 841796343X
ISBN 13: 9788417963439
Used
Softcover
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Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.82. Seller Inventory # 353-841796343X-vrg
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El Catalizador (The Catalyst, Spanish Edition): Cómo lograr que cualquiera cambie de opinión
Published by
Reverté Management International, 2022
ISBN 10: 841796343X
ISBN 13: 9788417963439
Used
Softcover
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El Catalizador (The Catalyst, Spanish Edition): Cómo lograr que cualquiera cambie de opinión
Published by
Reverté Management International, 2022
ISBN 10: 841796343X
ISBN 13: 9788417963439
Used
Softcover
Seller: Book Deals, Tucson, AZ, U.S.A.
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Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 0.82. Seller Inventory # 353-841796343X-lkn
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EL CATALIZADOR. CÓMO CONSEGUIR QUE ALGUIEN CAMBIE DE OPINIÓN
Published by
Reverté, 2022
ISBN 10: 841796343X
ISBN 13: 9788417963439
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El Catalizador (the Catalyst, Spanish Edition)
Seller: AG Library, Malaga, Spain
Seller rating 4 out of 5 stars
Condition: New. Idioma/Language: Español. 003cp003e"Jonah Berger es uno de esos raros pensadores que combina los conocimientos basados en la investigación con una guía inmensamente práctica. Estoy agradecido de ser uno de los muchos que han aprendido de este maestro. " -Jim Collins, autor de 003ci003e"Good to Great"003c/i003e coautor de 003ci003e"Built to Last"003c/i003e003c/p003e 003cp003eTodo el mundo tiene algo que quiere cambiar. Pero el cambio es difícil. A menudo, persuadimos, presionamos y empujamos, pero nada se mueve. ¿Podría haber una mejor manera? Los agentes de cambio exitosos saben que no se trata de presionar más, o de proporcionar más información, sino de ser un catalizador. 003c/p003e 003cp003eLos catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: "¿Cómo podría cambiar la mente de alguien?", hacen una pregunta diferente: "¿Por qué no han cambiado ya? ¿Qué los detiene?" El catalizador identifica las barreras clave para el cambio y cómo mitigarlas. 003c/p003e 003cp003eEn este libro aprenderá cómo los catalizadores cambian de opinión en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto y cómo los vendedores consiguen que los nuevos productos se pongan de moda, cómo los líderes transforman la cultura organizativa y cómo los activistas encienden los movimientos sociales. 003c/p003e 003cp003eEste libro proporciona una poderosa forma de pensar y una serie de técnicas que pueden conducir a resultados extraordinarios. 003c/p003e 003cp003eYa sea que usted esté tratando de cambiar a una persona, transformar una organización, o cambiar la forma en que toda una industria hace negocios, este libro le enseñará cómo convertirse en un catalizador. //003c/p003e 003cp003e"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher. " --Jim Collins, author 003ci003eGood to Great003c/i003e, coauthor 003ci003eBuilt to Last003c/i003e003c/p003e 003cp003eEveryone has something they want to change. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. 003c/p003e 003cp003eCatalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?" 003ci003eThe Catalyst003c/i003e identifies the key barriers to change and how to mitigate them. 003c/p003e 003cp003eIn this book you'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements. 003c/p003e 003cp003eThis book provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. 003c/p003e 003cp003eWhether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst. 003c/p003e *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla. Seller Inventory # 21438092
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