Items related to GESTAO DE MARCAS EM MERCADOS B2B

GESTAO DE MARCAS EM MERCADOS B2B - Softcover

BOOKMAN CIA. EDITORA LTDA.

  • 3.88 out of 5 stars
    81 ratings by Goodreads
 
9788577800797: GESTAO DE MARCAS EM MERCADOS B2B
Softcover
ISBN 10: 8577800792 ISBN 13: 9788577800797
Publisher: BOOKMAN CIA. EDITORA LTDA.

This specific ISBN edition is currently not available.

Synopsis

Philip Kotler e Waldemar Pfoertsch abordam um tema novo, ainda pouco tratado em livros de negócios: a construção de marcas em um mercado business to business. Os autores reúnem aqui conceitos, teoria e dezenas de casos ilustrativos.

"synopsis" may belong to another edition of this title.

Publisher
BOOKMAN CIA. EDITORA LTDA.
ISBN 10 
8577800792
ISBN 13 
9788577800797
Binding
Paperback
Rating
  • 3.88 out of 5 stars
    81 ratings by Goodreads

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