Changing Strategic Direction: Practical Insights Into Opportunity Driven Business Development - Hardcover

Peter-skat-rordam

Hardcover

ISBN 10: 8763000792 ISBN 13: 9788763000796

Publisher: Copenhagen Business School Press, 1999

Synopsis

The book presents five exciting cases of companies that have all made remarkable changes in strategic direction and have achieved exceptional results.

About this title

About the Author

The author is currently business development manager at a European rescue services and security group. Previously, he has held other management positions in Europe and in the US. The book is written, while the author was at INSEAD, in association with Daniel F. Muzyka of INSEAD and Ernst & Young Management Consulting.

Review

"...a well written and easy to comprehend introduction to contemporary strategic thinking ... leaves the reader with the necessary toolbox for applying a new approach to the way the company develops business opportunities and establishes strategic direction." Christian Iversen, Office of the Chief Executive, LEGO A/S "...a lot of practical hints on how you spot and pursue opportunities. This book features truly applicable ideas that you are stimulated to consider." Klaus Friis-Hansen, President, Danisco Pack Denmark A/S "...a useful and relevant treatise irrespective of the new millennium...should help business readers make more sense of their experiences and, I hope, bring more focus to their strategic thinking and action." Ken Russel, Director of MBA Programmes, Bristol Business School in Technology Analysis & Strategic Management

Edition details

• Publisher: Copenhagen Business School Press
• Publication date: 1999
• Language: English
• ISBN 10: 8763000792
• ISBN 13: 9788763000796
• Binding: Hardcover
• Number of pages: 166