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Synopsis
"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."
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About the Author
George F. Seyk is a practicing international executive with over 18 years experience managing sales channels in Asia - including positions as Managing Director of Korea and Country Manager of Japan. He has practical experience in distribution management, joint venture and subsidiary development as well as contract and licensing negotiation.
Richard R. Gesteland spent 30 years as an international manager - including three expatriate assignments in Asia - before founding the Global Management consultancy in 1994. Since then he has trained thousands of business people and international marketing students in Europe, Latin America, the Asia-Pacific region and the USA in how to reach agreement across cultures.
"About this title" may belong to another edition of this title.
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Marketing Across Cultures in Asia : A Practical Guide
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Copenhagen Business School Press, 2002
ISBN 10: 8763000946
ISBN 13: 9788763000949
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Marketing Across Cultures in Asia: A Practical Guide
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Marketing Across Cultures in Asia : A Practical Guide
Published by
Copenhagen Business School Press, 2002
ISBN 10: 8763000946
ISBN 13: 9788763000949
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4562744-6