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Synopsis
"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "
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Review
This second edition brings Jaffe and Nebenzahl's research bang up-to-date, with important additions ... --Jack Yan, CEO, Jack Yan & Associates
I have no question in my mind that this second edition will quickly become a "must read" ... --Professor Nicolas Papadopoulos, Carleton University, Canada
"About this title" may belong to another edition of this title.
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National Image and Competitive Advantage: The Theory and Practice of Place Branding
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-E-006-02011
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National Image & Competitive Advantage : The Theory and Practice of Place Branding
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National Image & Competitive Advantage : The Theory and Practice of Place Branding
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National Image and Competitive Advantages
Published by
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
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PAP
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GZ-9788763001724
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National Image and Competitive Advantages
Published by
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
New
Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418. . 2006. 2nd. Paperback. . . . . Seller Inventory # V9788763001724
Quantity: 1 available
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National Image and Competitive Advantages
Published by
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
New
Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418. . 2006. 2nd. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9788763001724
Quantity: 1 available
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National Image & Competitive Advantage : The Theory and Practice of Place Branding
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 5179834
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National Image & Competitive Advantage : The Theory and Practice of Place Branding
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 5179834-n
Quantity: 1 available
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National Image & Competitive Advantages
Published by
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
New
Softcover
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Klappentext Following the success of its predecessor, the second edition updates and broadens the scope from country image to place branding. Many new studies have emerged since the first edition was published, and they are integ. Seller Inventory # 599102122
Quantity: 1 available