Items related to National Image and Competitive Advantage: The Theory...
Synopsis
"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "
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Review
This second edition brings Jaffe and Nebenzahl's research bang up-to-date, with important additions ... --Jack Yan, CEO, Jack Yan & Associates
I have no question in my mind that this second edition will quickly become a "must read" ... --Professor Nicolas Papadopoulos, Carleton University, Canada
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National Image and Competitive Advantage : The Theory and Practice of Place Branding
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 13989292-6
Quantity: 1 available
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National Image and Competitive Advantages
Published by
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
Used
Softcover
Seller: Bookbot, Prague, Czech Republic
Seller rating 5 out of 5 stars
Softcover. Condition: Fine. Leichte Risse. Suitable for: students of international marketing and business courses as asupplement to global product and advertising strategy; to internationalmarketing managers; and to those industry and government officials who dealwith the problems of creating and maintaining a country's national image. Seller Inventory # 2ccb3421-2990-48fb-89ff-e38fb8701958
Quantity: 1 available