From Bologna emerged a revolution in fashion concepts modern textile research and experimentation that changed the course of style in the 1980s towards the more casual, sportswear look so common today. This book traces the career of visionary garment engineer and fashion designer Massimo Osti, and gives an overview of his various brands, from the early silkscreen prints with Chester Perry, to his worldwide success with C.P. Company and Stone Island. It explores the technical and stylistic innovations that have characterised his pioneering lines over the years, from studying attributes of military and work clothing, to the invention of new dyeing techniques.
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Massimo Osti's designs have such a cult influence in the European fashion world that, this year, they've been meticulously catalogued in a massive 412-page tome, Ideas From Massimo Osti, edited by his wife, Daniela Facchinato, and published by Diamiani. Osti's work is so well regarded that, in an effusive poetic ramble of a preface from denim legend Francois Girbaud, he elicits odes like this: "I was often so jealous, challenged by your way of looking at things, of transforming, of discovering, of becoming ever more skilled. You did everything well. Damn you Massimo! I was shocked! Moved." (Amber Bravo Fader Magazine)
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