Beyond Design Ethnography explores the methodology of field research related to product, service and interaction/media design. Presented through several exemplary in-depth studies, it illustrates designer tactics in the practice of ethnography. Unlike many resources on user-centered design, the book takes into consideration cases where design is not only a problem-solving activity, but a tool to speculate about the near future, reformulate problems and propose a critical discourse on society.
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Matteo Cossu studied fine arts in Ravenna, Italy and book publishing at UPF in Barcelona, Spain. He has worked as a designer and production specialist for several companies such as Southern Records, Acantilado, and Quaderns Crema. He is the author of 1000 Ideas by 100 Graphic Designers and currently lives and works as a freelance designer in Barcelona, Spain.
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