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Managing Your Business (Routledge-Noordhoff International Editions) - Softcover

Book 15 of 44: Routledge-Noordhoff International Editions

Dondjio, Irenee; Haafst, Robert

 
9789001878849: Managing Your Business (Routledge-Noordhoff International Editions)
Softcover
ISBN 10: 9001878849 ISBN 13: 9789001878849
Publisher: Routledge, 2017

Synopsis

A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.

With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export.

Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.

"synopsis" may belong to another edition of this title.

About the Author

Irenee Dondjio is Lecturer at The Hague University of Applied Sciences, Netherlands

Robert Haafst is a researcher in economics at the Catholic University of Leuven, Belgium

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2017
Language
English
ISBN 10 
9001878849
ISBN 13 
9789001878849
Binding
Paperback
Edition number
1
Number of pages
290