Strategic Advantage and the Exploitability of Information Technology: An Empirical Study of the Effects of It on Supplier-Distributor Relationships

Christiaanse, Ellen

ISBN 10: 9051702833 ISBN 13: 9789051702835

Publisher: Thesis Pub, 1709

Synopsis

The traditional view of the business organization as having clear boundaries, limited relationships with other organizations, and a focus on internal efficiency and effectiveness, is no longer adequate. Inter-organizational information systems are proliferating as companies become aware of these systems' potential to extend and transform organizational boundaries. How can Information Technology (IT) be used to extend firm boundaries and influence distribution channel behavior? This book examines how information technology can be exploited in inter-company settings. It argues that information technology by itself can only be viewed to a certain extent as a competitive tool, but that successful organizations begin to see information as a valuable strategic asset in inter-company competition. Based on empirical evidence, this book provides insight into how information has become one of the most valuable assets in marketing and inter-firm competition in the US airline industry.

About this title

About the Author

Ellen Christiaanse is currently employed as an Assistant Professor at the Free University in Amsterdam.

Edition details

• Publisher: Thesis Pub
• Publication date: 1709
• Language: English
• ISBN 10: 9051702833
• ISBN 13: 9789051702835