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The Heinz Ketchup Bottle: Iconic Packaging - Hardcover

 
9789063692308: The Heinz Ketchup Bottle: Iconic Packaging

Packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. We learn all there is to know about this iconic packaging, the evolution of ketchup, its ingredients, how the Heinz Corporation evolved, and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anecdotes. This is a fun book for anyone who loves Heinz ketchup, as well as designers and advertisers who want to know more about how the history of this world-famous packaging came to be.

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About the Author:
Marcel Verhaaf: Owner of a branding, packaging and structural design agency with a strong international orientation. With a footprint in The Netherlands and the Czech Republic.
Packaging designer and branding expert

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  • PublisherLaurence King Publishing
  • Publication date2011
  • ISBN 10 9063692307
  • ISBN 13 9789063692308
  • BindingHardcover
  • Number of pages64

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Book Description Hardcover. Condition: Good. Packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. We learn all there is to know about this iconic packaging, the evolution of ketchup, its ingredients, how the Heinz Corporation evolved, and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anecdotes. This is a fun book for anyone who loves Heinz ketchup, as well as designers and advertisers who want to know more about how the history of this world-famous packaging came to be. Seller Inventory # SONG9063692307

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