Defining Creativity: The Art and Science of Great Ideas - Softcover

Boon, Wouter

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9789063693459: Defining Creativity: The Art and Science of Great Ideas

Synopsis

Defining Creativity comprehensively explains what creativity is, from a biological, psychological, and socio-cultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity.

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About the Author

Wouter Boon: obtained his law degree at the University of Amsterdam. After a short career as a lawyer, he switched to advertising. Wouter is the founder and editor - in - chief of Amsterdam Ad Blog and works as brand strategist at Boon Strategy.


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