The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email - Softcover
Synopsis
Every brand gets performance reports of their online, social, and mobile marketing communications efforts. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital communication. This book is the go-to source for understanding digital metrics. Published in association with the American Advertising Research Foundation (ARF).
"synopsis" may belong to another edition of this title.
About the Author
Stephen served as head of the ARF's Knowledge Center, and is presently Senior Consultant at his consulting firm. He consults and writes about brand growth through consumer insight, digital strategy and measurement to help people, within brand organizations gain perspective that is valuable for their strategy and execution.
The Digital Metrics Field Guide is his third book. Prior books were The Online Advertising Playbook and Listen First! Turning Social Media Conversations into Business Advantage, both published by John Wiley & Sons.
"About this title" may belong to another edition of this title.
Search results for The Digital Metrics Field Guide: The Definitive Reference...
Stock Image
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Published by
Laurence King Publishing, 2015
ISBN 10: 906369377X
ISBN 13: 9789063693770
Used
paperback
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_438008047
Stock Image
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Published by
Laurence King Publishing, 2015
ISBN 10: 906369377X
ISBN 13: 9789063693770
Used
paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_377703041
Stock Image
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Seller: Bookoutlet1, Easley, SC, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Great shape! Has a publisher remainder mark. paperback Used - Very Good 2015. Seller Inventory # IM-10176098
Stock Image
The Digital Metrics Field Guide : The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Published by
Bis B.V., Uitgeverij (BIS Publishers), 2015
ISBN 10: 906369377X
ISBN 13: 9789063693770
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 54860303-6
Seller Image
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Published by
Laurence King Publishing, 2015
ISBN 10: 906369377X
ISBN 13: 9789063693770
Used
Softcover
Seller: Bookbot, Prague, Czech Republic
Seller rating 5 out of 5 stars
Softcover. Condition: As New. Leichte Abnutzungen. Every brand gets performance reports of their online, social, and mobile marketing communications efforts. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital communication. This book is the go-to source for understanding digital metrics. Published in association with the American Advertising Research Foundation (ARF). Seller Inventory # b171facc-b410-41ce-b479-ceb67497bb70
Buy Used
US$ 14.92
US$ 24.73 shipping
Ships from Czech Republic to U.S.A.
Ships from Czech Republic to U.S.A.
Quantity: 1 available
Seller Image
Digital Metrics Field Guide : The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Published by
Laurence King Publishing, 2015
ISBN 10: 906369377X
ISBN 13: 9789063693770
Used
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 21735209
Seller Image
Digital Metrics Field Guide : The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Published by
Laurence King Publishing, 2015
ISBN 10: 906369377X
ISBN 13: 9789063693770
New
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 21735209-n
Stock Image
The Digital Metrics Field Guide (Paperback)
Published by
BIS Publishers B.V., Amsterdam, 2015
ISBN 10: 906369377X
ISBN 13: 9789063693770
New
Paperback
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Every brand gets performance reports through their providers, which furnish a stunning array of metrics on just about anything that happens on or through the platforms they measure. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital initiatives. The Digital Metrics Field Guide published in association with the American Advertising Research Foundation, does just that. This unique, comprehensive resource was intended for those of us who use metrics and need straightforward, authoritative, non-technical guidance.To produce the book the author reduced a list of about 350 metrics to 197 and backed these up by referring to almost 150 studies, which illustrates the claim that online is the most measurable medium. To make things easier he has organized the information in three ways, Alphabetical, Category, and Marketing Stage- to deal with different tastes and preferences. Stephen Rappaport coined the term Humetrics to describe the big shift from the media industry s ageold preoccupation with measurement to understanding people by gauging and interpreting their digital lives. Because digital measurement captures what people are saying, doing and feeling, metrics become a way to understand people as people living their lives. Measures are no longer impersonal counts or percentages, but insights into human beings. Twelve experts contributed essays to this book on measurement today and how to take it forward in the Humetrics era. Suitable for those of us who use metrics and need straightforward, authoritative, non-technical guidance, this title helps brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789063693770
Seller Image
The Digital Metrics Field Guide
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Every brand gets performance reports through their providers, which furnish a stunning array of metrics on just about anything that happens on or through the platforms they measure. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital initiatives. The Digital Metrics Field Guide published in association with the American Advertising Research Foundation, does just that. This unique, comprehensive resource was intended for those of us who use metrics and need straightforward, authoritative, non-technical guidance.To produce the book the author reduced a list of about 350 metrics to 197 and backed these up by referring to almost 150 studies, which illustrates the claim that online is the most measurable medium. To make things easier he has organized the information in three ways, Alphabetical, Category, and Marketing Stage- to deal with different tastes and preferences. Stephen Rappaport coined the term Humetrics to describe the big shift from the media industry's ageold preoccupation with measurement to understanding people by gauging and interpreting their digital lives. Because digital measurement captures what people are saying, doing and feeling, metrics become a way to understand people as people living their lives. Measures are no longer impersonal counts or percentages, but insights into human beings. Twelve experts contributed essays to this book on measurement today and how to take it forward in the Humetrics era. Seller Inventory # LU-9789063693770
Buy New
US$ 45.22
Free Shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 5 available
Stock Image
The Digital Metrics Field Guide /anglais
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Seller rating 4 out of 5 stars
Condition: new. Seller Inventory # ea9cfc5e040d74cceb132b6f4b3147f5