Event Design Handbook: Systematically Design Innovative Events Using the #EventCanvas - Softcover

Frissen, Roel; Janssen, Ruud; Luijer, Dennis

Softcover

ISBN 10: 9063694342 ISBN 13: 9789063694340

Publisher: Laurence King Publishing, 2016

Synopsis

This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas. This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design.

This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don’t yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter.

About this title

About the Author

ROEL FRISSEN


Netherlands based Entrepreneur Roel Frissen, CMM (1974) has been an innovator and entrepreneur in the Meetings & Events Industry since 1999. He is founder of EventCanvas.org Foundation and Event Model Generation (the event design consulting & training firm) with Ruud Janssen aimed at creating a common language for Meetings & Events. Roel also manages Parthen meeting services and Center for Business Model Innovation.





RUUD JANSSEN


Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) has been an innovator and game changer in the Hospitality and Meetings & Events Industry since 1994. He is founder of EventCanvas.org Foundation and Event Model Generation (the event design consulting & training firm) with Roel Frissen aimed at creating a common language for Meetings & Events. He also the founder and Managing Director of TNOC |The New Objective Collective ; a creative collective of visual thinkers, moderators and specialists at the intersection of communication, technology and strategy.





DENNIS LUIJER


Netherlands based Visual Thinker and Story Engagement Engineer Dennis Luijer is part of Event Model Generation since 2014. He also manages Visuallyyours.nl and has been involved in the early stages of Business Model Generation as well. “I believe in making thoughts visible by drawing them out into reality… It is the connected way of the future and will end up bringing the world together! So get your pen out and start drawing some doors…so others can come in and connect to your thinking!”

From the Back Cover

JOE PINE
CO-AUTHOR, THE EXPERIENCE ECONOMY
‘The best events are not merely engaging experiences; they are transformational. By using the Event Canvas you will ensure the outcomes of your events meet your goals – and change your organization.’

PANOS TZIVANIDIS
HEAD OF HOSPITALITY, EVENTS & LOGISTICS INTERNATIONAL OLYMPIC COMMITTEE
‘The Event Canvas methodology empowers our teams to design and deliver innovative events for all stakeholders of the International Olympic Committee.’

JULIUS SOLARIS
BLOGGER, EVENTMANAGERBLOG.COM
‘The authors have embarked in one of the most challenging tasks we have ever witnessed in the industry: changing the way we create events to offer better value. It will be studied by our children in universities, and have a massive impact.’

From the Inside Flap

JOE PINE
CO-AUTHOR, THE EXPERIENCE ECONOMY
‘The best events are not merely engaging experiences; they are transformational. By using the Event Canvas you will ensure the outcomes of your events meet your goals – and change your organization.’

PANOS TZIVANIDIS
HEAD OF HOSPITALITY, EVENTS & LOGISTICS INTERNATIONAL OLYMPIC COMMITTEE
‘The Event Canvas methodology empowers our teams to design and deliver innovative events for all stakeholders of the International Olympic Committee.’

JULIUS SOLARIS
BLOGGER, EVENTMANAGERBLOG.COM
‘The authors have embarked in one of the most challenging tasks we have ever witnessed in the industry: changing the way we create events to offer better value. It will be studied by our children in universities, and have a massive impact.’

Excerpt. © Reprinted by permission. All rights reserved.

CHANGE; INCLUDING YOUR OWN

The event industry as we know it today is occupied by a committed and traditional field of experts who are mainly focused on continuity and value. They ensure stability by building on relationships practices that in the past helped launch previous events. The events themselves have become businesses. But in order for event planners to survive in today’s growing experience market they need to evolve. There is a tested and proven better way to design events that includes quantifying the abstract, empathizing, and planning for change.

Whether you are a CEO, the owner of an event, or a designer, in employing the methods we describe, you, too will make a change for the better—in your practice, in your results, and in your career.

Many of the advancements you make will be individual, but we can identify a few aspects that will be innovative to many. First, the Event Canvas is a visual tool. Creating a visual overview will ensure a transparent process that is easy to share and allows you to involve, include, or inform others by simply taking them through a clear visual process. Thinking visually allows people to gather around a problem and to constructively build a shared model for a complex idea. The Event Canvas uses a specific visual process that gives you direction by cutting the process into different modules, helping you to ask the right questions at the right time and exposing the insights needed to make conscious choices.

Second, you will be able to identify and articulate what is commonly elusive to most, and therefore neglected. Event planners often focus on the logistics and execution of an event, because these are quantifiable, but will neglect what we believe to be essential: the subjective experience, the abstraction of behaviour, and the journey of behaviour change. These seem to
be unquantifiable, that they are not able to be evaluated and addressed. This is a mistake and the Event Canvas will change that perspective. With it you can map the needs of people participating in your event, their desires, and their expectations. It is a tool that will allow you to put into words the shared change you want to realize with your event.

And third, the Event Canvas is a unifying tool. It will keep a team focused, together, and on a track that leads through each and every consideration necessary in designing an excellent event.

Edition details

• Publisher: Laurence King Publishing
• Publication date: 2016
• Language: English
• ISBN 10: 9063694342
• ISBN 13: 9789063694340
• Binding: Paperback
• Number of pages: 204