Synopsis
Type Tricks is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an illustrative format, it presents the
different stages of type design in an easily accessible manner.
Being an expert as a typography professor, Sofie Beier knows exactly what the students need to know and how they can improve their skills. Type Tricks is not only perfect for students, it also comes in handy for every
type designer. It gives them the opportunity to reread information they were taught at during their time at school. It's the perfect reference book.
The book contains a number of essential tricks that designers need to know and understand. The typographic guidelines are difficult to remember, but with this book you don't have to remember every single one of them.
different stages of type design in an easily accessible manner.
Being an expert as a typography professor, Sofie Beier knows exactly what the students need to know and how they can improve their skills. Type Tricks is not only perfect for students, it also comes in handy for every
type designer. It gives them the opportunity to reread information they were taught at during their time at school. It's the perfect reference book.
The book contains a number of essential tricks that designers need to know and understand. The typographic guidelines are difficult to remember, but with this book you don't have to remember every single one of them.
"synopsis" may belong to another edition of this title.
About the Author
Sofie Beier is type designer and associate professor employed at the School of Design under The Royal Danish Academy of Fine Arts, where she is the head of the MA programme in Type & Wayfinding. She holds a PhD from the Royal College of Art in London and is the author of the book “Reading Letters: designing for legibility”. Her current research is focused on improving the reading experience by achieving a better understanding of how different typefaces and letter shapes can influence the way we read. Several of her typefaces have been published through Gestalten Fonts, among these the Karlo and the Ovink families.
Excerpt. © Reprinted by permission. All rights reserved.
4. VISUAL COMPENSATION
While designing, you play a game of perceptual illusion where you aim at creating a steady rhythm of evenness between the various elements of the words. There are a number of tricks you can use to succeed in this process. Yet, for every rule, there is an exception. Depending on the proportion, weight, and stroke contrast of the typeface, what you do will affect the letter shapes in different ways. Consequently, there is no set rule that applies in every situation. Your own perceptual judgment should always overrule any mathematical correctness of the letter forms.
While designing, you play a game of perceptual illusion where you aim at creating a steady rhythm of evenness between the various elements of the words. There are a number of tricks you can use to succeed in this process. Yet, for every rule, there is an exception. Depending on the proportion, weight, and stroke contrast of the typeface, what you do will affect the letter shapes in different ways. Consequently, there is no set rule that applies in every situation. Your own perceptual judgment should always overrule any mathematical correctness of the letter forms.
"About this title" may belong to another edition of this title.
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Type Tricks: Your Personal Guide to Type Design
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