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23 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication - Softcover
Synopsis
23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed.
Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as "How do I create a strong brand story?", "What are the effects of serious gaming?", "How can we use VR in our communication?", "How do consumers process emotional stories?" and "Is persuasion profiling unethical?". The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.
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About the Author
Dr. Paul E. Ketelaar is a senior assistant professor in Communication at the Behavioural Science Institute (BSI), department Communication and Media, at the Radboud University of Nijmegen, the Netherlands. Sanne Demir works as a brand and communication strategist at one of Netherlands' top advertising agencies N=5, in Amsterdam. Jan Aarts works as a researcher at DVJ Insights, a research agency in Utrecht. DVJ Insights has won the MOA-award 2018 for the best Marketing Research and Analytics Agency of the year.
"About this title" may belong to another edition of this title.
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23 Innovations in Digital Communication : Move Beyond Speculations and Master Mediated Communication
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ISBN 10: 9063695187
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23 Innovations in Digital Communication : Move Beyond Speculations and Master Mediated Communication
Published by
Bis B.V., Uitgeverij (BIS Publishers), 2019
ISBN 10: 9063695187
ISBN 13: 9789063695187
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23 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication
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23 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication
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ISBN 13: 9789063695187
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23 Innovations in Digital Communication : Move Beyond Speculations and Master Mediated Communication
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ISBN 10: 9063695187
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23 Innovations in Digital Communication : Move Beyond Speculations and Master Mediated Communication
Published by
Laurence King Publishing, 2019
ISBN 10: 9063695187
ISBN 13: 9789063695187
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23 Innovations in Digital Communication (Paperback)
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ISBN 10: 9063695187
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Paperback. Condition: new. Paperback. 23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed.Reading this book will render deep insights into how innovative digital media can be used to influence buying behaviour and decision-making. This book answers questions such as "How do I create a strong brand story?", "What are the effects of serious gaming?", "How can we use VR in our communication?", "How do consumers process emotional stories?" and "Is persuasion profiling unethical?". The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation. 23 Innovations in Digital Communication is the ultimate guide for anyone looking to understand and master digital communication innovations. Written by three experts in the field, this ground-breaking book provides a comprehensive understanding of the technological and social drivers behind digital communication innovations. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789063695187
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23 Innovations in Digital Communication
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23 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication
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ISBN 10: 9063695187
ISBN 13: 9789063695187
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Trade Paperback. Condition: New. 23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed. Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as 'How do I create a strong brand story?', 'What are the effects of serious gaming?', 'How can we use VR in our communication?', 'How do consumers process emotional stories?' and 'Is persuasion profiling unethical?'. The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation. Seller Inventory # 258785
Quantity: 1 available