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Rethinking Users: The Design Guide to User Ecosystem Thinking - Hardcover

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9789063695811: Rethinking Users: The Design Guide to User Ecosystem Thinking
  • PublisherLaurence King Publishing
  • Publication date2021
  • ISBN 10 9063695810
  • ISBN 13 9789063695811
  • BindingHardcover
  • LanguageEnglish
  • Number of pages112
  • IllustratorHaidary Nadeem
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    • 4.16 out of 5 stars
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Youngblood, Michael; Chesluk, Benjamin J.; Haidary, Nadeem (ILT)
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Youngblood, Michael; Chesluk, Benjamin J.; Haidary, Nadeem (ILT)
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Hardcover. Condition: new. Haidary, Nadeem (illustrator). Hardcover. Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789063695811

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