Alternative Mainstream: Making Choices in Pop Music (Antennae) - Softcover

Keunen, Gert

Softcover

ISBN 10: 9078088958 ISBN 13: 9789078088950

Publisher: Valiz, 2015

Synopsis

An exploration of the music straddling the "mainstream" and the "underground"

Published with Antennae Series.

Published in Valiz's Antennae series, Gert Keunen's Alternative Mainstream explores the music that lies between the "mainstream" and the "underground"―an apparently diverse intermediate zone that includes genres ranging from hip hop to rock, from folk to electronic music. What kind of decision-making lies at the basis of the selections made by people working in the pop music circuit? Which general frames of thinking and evaluating do music professionals apply? Why do some bands and not others get ample airplay, concert bookings, press coverage and, as a result, cross over into this "alternative mainstream"? Author Gert Keunen, a Belgian publicist, musician and professor of music history, attempts to uncover what aesthetics and ideologies―and what broader social and economic factors―underscore the construction of the alternative mainstream, exploring the systems at work beneath the processes of decision-making and selection in popular music.

Edition details

• Publisher: Valiz
• Publication date: 2015
• Language: English
• ISBN 10: 9078088958
• ISBN 13: 9789078088950
• Binding: Paperback
• Number of pages: 354