Strategy Manual: How to build relevant competitive advantage (Management Manuals) - Softcover

Van Heel, Bas

Softcover

ISBN 10: 9079841102 ISBN 13: 9789079841103

Publisher: Uitgeverij Helium, 2018

Synopsis

Innumerable books have been published on (new) concepts of strategy. But when I was mentoring executives during their EMBA or on the job, I could not find a single simple manual about how to apply these concepts to real life.My book is a manual that gives you the steps towards building a strategy. It can also be used as a checklist to assess an existing strategy.It has been compiled for people with years of experience in their function who are relatively new to being involved in a company-wide strategy creation process.At the core, this book is about customer needs and competitive advantage. I have seen courses focus on one or the other. To me, the essence of strategy is establishing a link between both these areas.Strategy Manual is book #2 in the Management Manuals series by Bas van Heel

About this title

About the Author

This manual has been written by Bas van Heel, leveraging his 21 years at The Boston Consulting Group and 9 years at Unilever.

Edition details

• Publisher: Uitgeverij Helium
• Publication date: 2018
• Language: English
• ISBN 10: 9079841102
• ISBN 13: 9789079841103
• Binding: Paperback
• Edition number: 1
• Number of pages: 82