New Normal: Explore the limits of the digital world - Softcover

Hinssen, Peter

Softcover

ISBN 10: 908132425X ISBN 13: 9789081324250

Publisher: Lannoo Publishers (Acc), 2011

Synopsis

Welcome to the New Normal: IT and the Internet have completely altered traditional communication in the healthcare industry. Patients are looking for information coming from a wide range of sources. Products and experiences are being discussed on the internet and shared across social media platforms. UCB is one of the first biopharma companies to acknowledge IT as core to its business strategy and to let the patient take the lead in the online conversation. This book is about the trend spotting and creative thinking needed to prepare ourselves for the world of possibilities awaiting us in the big ocean of the New Normal. Talking about the digital society could soon make you sound old and out of date - such is the pace of change. Advancement in technology is creating a 'new normal' where relationships with consumers are increasingly in a digital form. Businesses need to reinvent themselves to create new interactive business models. Technology is no longer an enabler. It has become a game-changer. Don't even think for a moment that we have arrived in the Digital World. We're probably, at best, halfway. This isn't a discussion about the glass being half-full or half-empty. The past 25 years were about technology getting into the hands of consumers. The next 25 years will see consumers, young and old, making technology part of everyday life. Digital has become the New Normal. An entrepreneur, advisor, lecturer and writer, Peter Hinssen (1969) is one of Europe's most sought-after thought leaders on the impact of technology on society and business. He is frequently called upon to lead seminars and consult on issues related to the adoption of technology by consumers, the impact of the networked digital society, and the Fusion between business and IT.

About this title

About the Author:

An entrepreneur, advisor, lecturer and writer, Peter Hinssen (1969) is one of Europe s most sought-after thought leaders on the impact of technology on society and business. He is frequently called upon to lead seminars and consult on issues related to the adoption of technology by consumers, the impact of the networked digital society, and the Fusion between business and IT.

Review:

Peter has given the perfect keynote talk about The New Normal at the ICT 2010 Bridging the Gap Conference in Brussels at the European Commission. Given the pace of evolution in technology and the impact of digital society, the alignment gap between Business and IT goes to zero. Peter illustrated The New Normal, visionary and full of passion sometimes in a hilarious but at the same time inspirational and highly educational session. His entertaining keynote was an explosion of mind blowing visual gadgets intermixed with cool ideas. It was, most probably, the best engaging presentation ever given in this large auditorium. Peter left a fascinated and amused audience behind, ideally prepared for the closing Conference cocktail. --Henri Putseys, European Commission (Brussels, June 2010)

Peter Hinssen was the keynote speaker at our Corelio.next get-together, an event which we organise on a yearly basis. As wake-up call, Peter s presentation could count! His futuristic views, creative ideas, eye-opening provocations have been tremendously appreciated by our senior management group. It stimulates us, without any doubt, to think outside the box and to lift the bar. Moreover, Peter s participation at the Q&A-session allowed our group to dig deeper into issues of particular concern to the media industry. Fantastic presentation, superb entertainment value brought by an excellent speaker. Highly recommended! --Luc Missorten, Corelio (Baisy-Thy, June 2010)

Peter Hinssen s keynote presentation at the InformationWeek 500 Conference in September 2010 on The New Normal was described to me by attendees as mind-blowing, game-changing, and the perfect capstone to this event. I ve worked with Peter on several events and been extremely impressed with his work, but the combination of insight, charisma, and dead-on application of ideas to our event s theme this time around was the best I ve seen. His closing keynote took an already successful event and converted the conference into one of those memorable industry moments that I m sure our attendees will look back on someday and say I was there when... --Brian Gillooly, InformationWeek Business Technology Network (California, September 2010)

About this edition

• Publisher: Lannoo Publishers (Acc)
• Publication date: 2011
• ISBN 10: 908132425X
• ISBN 13: 9789081324250
• Binding: Paperback
• Edition number: 1
• Number of pages: 256