Defining Creativity - Softcover

Wouter Boon

Softcover

ISBN 10: 908256520X ISBN 13: 9789082565201

Publisher: Boon Publishing, 2016

Synopsis

Many people will tell you that creativity is a somewhat obscure concept, indefinable even. This seems a little odd, however, seeing as creativity is all around us. We can find it in both the art we admire in a museum and the newest piece of technology about to change our lives. But creativity also resides in the mundane, everyday things. We all use our creativity, constantly. The reason why creativity is perceived as a concept that is hard to grasp is that we still haven't really figured out what happens in our brain when we invoke it. In fact, we can hardly invoke it on demand. But although it shows up quite randomly, creativity is essential; our entire world is built on it. Defining Creativity comprehensively explains what creativity is, from a biological, psychological and sociocultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity.

About this title

About the Author

Wouter Boon (1975) is an Amsterdam based brand strategist who writes about creativity and teaches Creativity & Research at the Utrecht School of the Arts.

Edition details

• Publisher: Boon Publishing
• Publication date: 2016
• Language: English
• ISBN 10: 908256520X
• ISBN 13: 9789082565201
• Binding: Paperback
• Illustrator: Rick De Zwart
• Edition number: 2
• Number of pages: 119