Genuinely Helpful: A Practical Guide to Effective University Websites - Hardcover

Goorts, Guus; Cano, Montserrat; Guthrie, Abby

Hardcover

ISBN 10: 9083450813 ISBN 13: 9789083450810

Publisher: Crystal Marketing Bv, 2024

Synopsis

A genuinely helpful university website is essential for any initiative related to student recruitment or engagement - and that's the idea of this book. But what makes a website helpful? How do you plan it? And just as importantly: how do you make the case for improving your website and get everyone on board? This practical guide will take you through the process step by step in an approachable, non-technical way. Inside, you can expect sections about: • The role of university websites • Strategies and tactics for improving your website • What's next: social search and generative AI • How to make the case for a better website in your organisation and get started There are also five case studies featuring initiatives at NHL Stenden University of Applied Sciences, Corporate Finance Institute, the University of Vienna, the University of Rochester and National University of Singapore. With contributions from Montserrat Cano, Abby Guthrie, Kyle Campbell, Karine Abbou, Lisa Zoet, Kavi Kardos, Margit Kastner, Brian Piper and Lesley Ngai.

About this title

About the Author

Book page: https: //guusgoorts.com/book/genuinely-helpful/

Edition details

• Publisher: Crystal Marketing Bv
• Publication date: 2024
• Language: English
• ISBN 10: 9083450813
• ISBN 13: 9789083450810
• Binding: Hardcover
• Number of pages: 186