Watch and Learn: Rhetorical Devices in Classroom Films after 1940 (Framing Film)

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9789089643124: Watch and Learn: Rhetorical Devices in Classroom Films after 1940 (Framing Film)
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Instructional films of the twentieth century, used to teach, train, inform, or advertise to their viewers, can provide historians and scholars of cinema studies with a wealth of information about both their creators and intended consumers. Watch and Learn focuses on the rhetoric used in these films, particularly the way in which the films used in the classroom relate to their audience, casting them both as film viewers and students. Providing the outline for a new methodology for interpreting and understanding the scripts and visuals of this peculiar brand of cinema, this book approaches the study of instructional films from a novel and illuminating perspective.

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About the Author:

Eef Masson is assistant professor in the Department of Media Studies at the University of Amsterdam.

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Who knew the long neglected classroom film could yield such insights? Subtle and unexpectedly subversive�. In Eef Masson's able hands, a critical reflection on the 'purposive film' transforms into a brilliant meditation on the nature of film taxonomies, institutions and audiences, and sheds new light on the rhetorical operations of the medium and its texts.[-]William Uricchio, Professor and Director, MIT Comparative Media Studies - "Far from contributing a mere footnote to film history Eef Masson's exciting new book shows that Dutch educational cinema has to teach us more than just a lesson or two about cinema as a cultural practice. Focusing on film at the crossroads of pedagogy, science and aesthetics Masson engagingly demonstrates the growing importance of work on the margins of film history to our broader understanding of cinema culture."[-]Vinzenz Hediger (Professor of Film, Goethe-Universit�t Frankfurt)

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