Synopsis
[Author] https://be.linkedin.com/in/pgosseye [Short] Today's ultimate marketer is both storyteller and data savvy analyst, all rolled into one. Find out everything you always wanted - and needed - to know about B2B marketing. And discover how to unleash your inner extraverted nerd. [Longer] Today's marketer must be able to tell and sell his/her data-backed story, both internally and externally. Being a creative, right-brain marketer is not enough. Marketing is both art and science. As such, we need to develop our 'other', more analytical side. We all need to become an extraverted nerd. While working with my team it was very clear that everyone has a different affinity and experience with various marketing tool sets. This book aims to tell you everything you've always wanted to know about B2B marketing (but were afraid to ask). We all know that we read less than we want to admit, so it has become a do-book. A sort of cookbook, if you like, with one recipe per tactic and a wide variety of small 'text snacks' in each chapter that you can consume as you see fit. It's marketing tapas, if you like, collected in a pleasant format with lots of follow-up reading for those that want to dive deeper. A book to start the conversation. You will be holding 15 months of marketing passion in your hands. One chapter per month. The first chapter, 'The Extraverted Nerd', serves as a sort of umbrella for the other 14 chapters, each covering one essential B2B marketing tactic. You can read this book in any order or direction. There is ample white space for your remarks and ideas. I want it to be (y)our workbook. Everything changes fast and therefore you might know about things that are not yet included. I would also love to learn from you. Do reach out to me with new insights and ideas on how we can all unleash our inner extraverted nerd! Philippe Gosseye October 2015
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The Extraverted Nerd: The B2B Marketing Cookbook
Seller: Buchmarie, Darmstadt, Germany
Seller rating 5 out of 5 stars
Condition: Very Good. Seller Inventory # 3755190_1d2