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Synopsis
There is a growing requirement for truly successful and effective Key Account Management (KAM) in the ever increasingly competitive global market. Increased digitalization requires improved personal communication to make a difference. Key account business is made between people. Stakes are high. The potential reward with a key account is tremendous while cost of people is considerable and the required time to get to success is getting shorter and shorter. This is not a theoretical book. It is all about how to do it in real life. Regardless if you are a beginner or if you are already experienced in the business, there are ideas and inspiration to pick up. The reader gets a lot of practical tips: How to analyze, plan and influence. How to work in teams, local and global. How and when to look at partnership. How to sell professionally and effectively. How to set pricing, negotiate and follow up. How to manage problems. How to use the right attitude. How to increase the probability to win in every step. Everything explained in a down to earth language, with a lot of examples and a twinkle in the eye. Whether you take the book from scratch and do everything in it, or use your current work methods and add or change what can be improved, it will help you in increasing the probability to win. And that is what it is all about.
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- PublisherBod - Books on Demand
- Publication date2017
- ISBN 10 9176994082
- ISBN 13 9789176994085
- BindingPaperback
- LanguageEnglish
- Number of pages238
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How to Win in Key Account Management: Experiences of a scarred KAM (Paperback or Softback)
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How to Win in Key Account Management
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How to Win in Key Account Management: Experiences of a scarred KAM
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How to Win in Key Account Management Experiences of a scarred KAM
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How to Win in Key Account Management
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ISBN 10: 9176994082
ISBN 13: 9789176994085
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -There is a growing requirement for truly successful and effective Key Account Management (KAM) in the ever increasingly competitive global market. Increased digitalization requires improved personal communication to make a difference. Key account business is made between people. Stakes are high. The potential reward with a key account is tremendous while cost of people is considerable and the required time to get to success is getting shorter and shorter.This is not a theoretical book. It is all about how to do it in real life. Regardless if you are a beginner or if you are already experienced in the business, there are ideas and inspiration to pick up.The reader gets a lot of practical tips:How to analyze, plan and influence.How to work in teams, local and global.How and when to look at partnership.How to sell professionally and effectively.How to set pricing, negotiate and follow up.How to manage problems.How to use the right attitude.How to increase the probability to win in every step.Everything explained in a down to earth language, with a lot of examples and a twinkle in the eye.Whether you take the book from scratch and do everything in it, or use your current work methods and add or change what can be improved, it will help you in increasing the probability to win.And that is what it is all about. 236 pp. Englisch. Seller Inventory # 9789176994085
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How to Win in Key Account Management: Experiences of a scarred KAM
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How to Win in Key Account Management:Experiences of a scarred KAM
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How to Win in Key Account Management : Experiences of a scarred KAM
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - There is a growing requirement for truly successful and effective Key Account Management (KAM) in the ever increasingly competitive global market. Increased digitalization requires improved personal communication to make a difference. Key account business is made between people. Stakes are high. The potential reward with a key account is tremendous while cost of people is considerable and the required time to get to success is getting shorter and shorter.This is not a theoretical book. It is all about how to do it in real life. Regardless if you are a beginner or if you are already experienced in the business, there are ideas and inspiration to pick up.The reader gets a lot of practical tips:How to analyze, plan and influence.How to work in teams, local and global.How and when to look at partnership.How to sell professionally and effectively.How to set pricing, negotiate and follow up.How to manage problems.How to use the right attitude.How to increase the probability to win in every step.Everything explained in a down to earth language, with a lot of examples and a twinkle in the eye.Whether you take the book from scratch and do everything in it, or use your current work methods and add or change what can be improved, it will help you in increasing the probability to win.And that is what it is all about. Seller Inventory # 9789176994085
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How to Win in Key Account Management
Published by
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ISBN 10: 9176994082
ISBN 13: 9789176994085
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. There is a growing requirement for truly successful and effective Key Account Management (KAM) in the ever increasingly competitive global market. Increased digitalization requires improved personal communication to make a difference. Key account business i. Seller Inventory # 178440991
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