BookBub Ads Expert: A Marketing Guide to Author Discovery (Let's Get Publishing) - Softcover

Gaughran, David

Softcover

ISBN 10: 9187109271 ISBN 13: 9789187109270

Publisher: David Gaughran, 2019

Synopsis

From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads.*Turn browsers into buyers with the right ad images.*Attract the right readers with optimized targeting.*Drive more sales for less money with enhanced bid strategy.*Learn when to run your BookBub campaigns for maximum impact.*Boost discovery of your books and improve visibility.*Train the retailers to recommend your books to the right customers.*Turbocharge series sales to dominate the charts with multiple books simultaneously.BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.NOTE: all purchasers of BookBub Ads Expert get access to a whole bunch of extra resources at DavidGaughran.com:*visual step-by-step guide to building campaigns*gallery of successful ad images in a wide range of genres*embodying the winning principles from the book*detailed optimization advice to improve your results*links to even more tips and resources too.Praise for BookBub Ads Expert:"David Gaughran knows more about book marketing than anyone on the planet. He's always on the cutting edge of what's working in a market that is constantly changing. Skip his wisdom at your peril."--USA Today bestselling author Ernest Dempsey.PART I--BOOKBUB BASICS1. How BookBub Ads Work2. General Strategy3. Two (or Three) Ingredients For SuccessPART II--ANATOMY OF A KILLER AD4. Attractive Images5. Discriminate Targeting6. CPM BiddingPART III--TEST PREP7. Creating Clickworthy Images8. Generating Author Targets9. Bidding To Be The BossPART IV--OPTIMIZING FOR VICTORY!10. Building A Test Campaign11. Evaluating Results12. Tweakers Of The World UnitePART V--DEPLOYING THE TROPES13. When To Use BookBub Ads14. Running A Promo15. Tackling ProblemsPART VI--NINJA TRICKS...16. Also Bought Insurance17. Get Out Of Jail Free18. Filling The FunnelPART VII--...AND KILLER MOVES19. Turbocharge Series Sales20. Riding The Launch Slipstream21. Do It Again (And Again)

About this title

Review

"David Gaughran knows more about book marketing than anyone on the planet. He's always on the cutting edge of what's working in a market that is constantly changing. Skip his wisdom at your peril."--USA Today bestselling author Ernest Dempsey

"Gaughran's at it again: making my question my whole marketing strategy. He somehow always knows more than the rest of us, but he always swoops in to spoon-feed us tasty morsels of marketing brilliance like a giant, beautiful mama marketing bird. With BookBub Ads Expert, there's one exception: it's not just a tasty morsel--it's an entire eight-course meal!"--USA Today bestselling author Nick Thacker

"I'm so happy with what I learned in this book that as soon as I finished the digital version, I went and bought the paperback version so I could reread it and mark it up with stickies and highlights. Thank you, David Gaughran, for doing all the hard work up front."--USA Today bestselling author AL Knorr

"Another winner - everything you need to set up successful ads."--Chris Syme, author of the SMART Marketing series and host of the Smartypants Book Marketing Podcast

About this edition

• Publisher: David Gaughran
• Publication date: 2019
• ISBN 10: 9187109271
• ISBN 13: 9789187109270
• Binding: Paperback
• Number of pages: 236