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Marketing for Hospitality and Tourism [Paperback] [Jan 01, 2017] Kotler Bowen Makens Baloglu - Softcover

KOTLER MAKENS, BOWEN BALOGLU

 
9789332586260: Marketing for Hospitality and Tourism [Paperback] [Jan 01, 2017] Kotler Bowen Makens Baloglu
Softcover
ISBN 10: 9332586268 ISBN 13: 9789332586260
Publisher: PEARSON INDIA, 2017
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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

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  • PublisherPEARSON INDIA
  • Publication date2017
  • ISBN 10 9332586268
  • ISBN 13 9789332586260
  • BindingPaperback
  • Number of pages688
  • Rating

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9780134151922: Marketing for Hospitality and Tourism

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ISBN 10:  0134151925 ISBN 13:  9780134151922
Publisher: Pearson, 2016
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