Communication for Development: Theory and Practice for Empowerment and Social Justice - Softcover

Melkote, Srinivas Raj; Steeves, H Leslie

Softcover

ISBN 10: 9351502570 ISBN 13: 9789351502579

Publisher: SAGE Publications Pvt. Ltd, 2015

Synopsis

Watch Professor Melkote talk about Communication for Development: Theory and Practice for Empowerment and Social Justice

This book critically examines directed social change theory and practice while presenting a conceptual framework of development communication to address inequality and injustice in contemporary contexts.

This third edition features significantly revised and updated chapters to include the latest scholarship on, and practices of, media and communication for development. It explores empowerment and social justice to individuals and communities around the world in the context of increasing globalization. Tracing the history of development communication, it looks objectively at diverse approaches and their supporters, and goes on to provide models for the future. It also offers a new chapter presenting the authors’ framework foregrounding empowerment and social justice as goals for development communication in the 21st century.

The earlier editions of this book, Communication for Development in the Third World (1991 and 2001), are established core texts for courses on development communication throughout the world.

About this title

About the Author

Srinivas Raj Melkote has been a Professor in the fields of media and communication for more than 30 years. Professor Melkote is currently in his 31st year at the School of Media and Communication in Bowling Green State University, Ohio, USA. He has taught at universities in India, US, and Jamaica. He served as a Fulbright Professor at Manipal University in India and is currently a Fulbright Specialist. Professor Melkote has researched and published extensively on a range of issues ranging from the role of communication in directed social change, participatory communication, international communication, health communication, communication strategies for HIV/AIDS prevention, mass communication theory, quantitative research methods, media effects, and communication pedagogy. His book Communication for Development in the Third World: Theory and Practice for Empowerment, 2nd edition (coauthored with Dr Leslie Steeves) is a core text for courses on media and communication in directed social change in colleges around the world. Professor Melkote’s current interests are examining the role of media and communication in achieving empowerment and social justice. His work in social change communication examines the roles of globalization, economics, politics, and hegemonic discourse in sustaining and widening the inequality gaps between people in societies around the world.

Edition details

• Publisher: SAGE Publications Pvt. Ltd
• Publication date: 2015
• ISBN 10: 9351502570
• ISBN 13: 9789351502579
• Binding: Paperback
• Language: English
• Edition number: 3
• Number of pages: 568