The Startup’s Guide to Sales: How Not to Crash and Burn - Softcover

Joseph, Roshan Louis; Menon, Ram Mohan

Softcover

ISBN 10: 935328936X ISBN 13: 9789353289362

Publisher: SAGE Publications Pvt. Ltd, 2020

Synopsis

From that gleam in your eye, to prototype, to production― you are all set to wow the world with your genius. You take the first step towards your goal and realize that between you and the consumer is a moat full of dragons, demons and turbulence that you must cross to make it to ‘Start-up Paradise’.

The Start-up’s Guide to Sales is a practical book that helps you navigate the perils of wrong selling. This is not sales theory, but a ‘tried-out’ recipe book for success. Read on and sail the choppy waters with sales savvy!

Roshan L Joseph and Ram Mohan Menon, mavens of sales, distribution and marketing, have trudged through global markets to find what works and what must be avoided. The language is distilled and easy, and their advice is clear and unambiguous for they have been there and done that.

About this title

About the Author:

Roshan L Joseph is Managing Partner of B-More Consulting, where he promotes various international sales development initiatives.

Ram Mohan Menon is engaged in consulting and offering management advice to medium size companies in the sales and marketing domain.

Review:

‘The challenges of selling a new product are enormous. This book provides the reader a practical step-by-step understanding of how to go about it. Extremely useful for the techpreneur, and a great refresher for the experienced.’ -- Bijou Kurien,, Former President and CEO, Reliance Retail

About this edition

• Publisher: SAGE Publications Pvt. Ltd
• Publication date: 2020
• ISBN 10: 935328936X
• ISBN 13: 9789353289362
• Binding: Paperback
• Edition number: 1
• Number of pages: 232