Cengage Learning Managerial Economics: A Problem Solving Approach, 5th edition - Softcover

Luke M. Froeb; Brian T. McCann; Michael R. Ward; Michael Shor

  • 3.71 out of 5 stars
    146 ratings by Goodreads
 
9789353502508: Cengage Learning Managerial Economics: A Problem Solving Approach, 5th edition
Softcover
ISBN 10: 9353502500 ISBN 13: 9789353502508
Publisher: CENGAGE INDIA, 2018

Synopsis

Teach your MBA students how to use economics to solve business problems with this breakthrough text. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

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Publisher
CENGAGE INDIA
Publication date
2018
Language
English
ISBN 10 
9353502500
ISBN 13 
9789353502508
Binding
Paperback
Rating
  • 3.71 out of 5 stars
    146 ratings by Goodreads