Synopsis
Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning featuresThe book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life.Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.
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Consumer Behaviour
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Consumer Behaviour
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ISBN 10: 9353885361
ISBN 13: 9789353885366
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Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-47190
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Consumer Behaviour
Published by
SAGE Publications India Pvt Ltd
ISBN 10: 9353885361
ISBN 13: 9789353885366
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Consumer Behaviour
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