Synopsis
A radical promise sits at the heart of this book: start smaller than feels comfortable-and outgrow competitors who start big. If you've been told to chase a massive market, this offers a sharper alternative: master a tiny one so completely that expansion becomes a controlled consequence. You'll learn how niche marketing and a micro targeting strategy reveal the few levers that actually move growth, and why serving a real cohort of one hundred people can generate compounding advantages others miss. It's for founders, solo operators, product leads, and investors who value evidence over hype and want a playbook they can execute next week. You'll see how to achieve product-market fit in a micro-market, price the transformation you deliver, and tell a story the market believes. Expect field-ready tools: interview scripts for customer development, worksheets for unit economics, and a cadence that encodes customer obsession into daily work. - Find and serve your first one hundred true fans-then build a business with 100 customers that can scale - Turn a narrow problem into a category of one with real switching costs - Use bootstrapped growth maths to decide when to add capital or say no - Design gravity-referrals, data, and small network effects-for a small market big company If you're ready to trade vanity metrics for durable results, this is your map to the 100 customers rule-a focused path from quiet beginnings to meaningful scale.
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The 100 Customers Rule: Why Small Markets Can Build Big Companies
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Paperback. Condition: new. Paperback. A radical promise sits at the heart of this book: start smaller than feels comfortable-and outgrow competitors who start big. If you've been told to chase a massive market, this offers a sharper alternative: master a tiny one so completely that expansion becomes a controlled consequence. You'll learn how niche marketing and a micro targeting strategy reveal the few levers that actually move growth, and why serving a real cohort of one hundred people can generate compounding advantages others miss. It's for founders, solo operators, product leads, and investors who value evidence over hype and want a playbook they can execute next week. You'll see how to achieve product-market fit in a micro-market, price the transformation you deliver, and tell a story the market believes. Expect field-ready tools: interview scripts for customer development, worksheets for unit economics, and a cadence that encodes customer obsession into daily work. - Find and serve your first one hundred true fans-then build a business with 100 customers that can scale - Turn a narrow problem into a category of one with real switching costs - Use bootstrapped growth maths to decide when to add capital or say no - Design gravity-referrals, data, and small network effects-for a small market big company If you're ready to trade vanity metrics for durable results, this is your map to the 100 customers rule-a focused path from quiet beginnings to meaningful scale. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789374128497
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Paperback. Condition: new. Paperback. A radical promise sits at the heart of this book: start smaller than feels comfortable-and outgrow competitors who start big. If you've been told to chase a massive market, this offers a sharper alternative: master a tiny one so completely that expansion becomes a controlled consequence. You'll learn how niche marketing and a micro targeting strategy reveal the few levers that actually move growth, and why serving a real cohort of one hundred people can generate compounding advantages others miss. It's for founders, solo operators, product leads, and investors who value evidence over hype and want a playbook they can execute next week. You'll see how to achieve product-market fit in a micro-market, price the transformation you deliver, and tell a story the market believes. Expect field-ready tools: interview scripts for customer development, worksheets for unit economics, and a cadence that encodes customer obsession into daily work. - Find and serve your first one hundred true fans-then build a business with 100 customers that can scale - Turn a narrow problem into a category of one with real switching costs - Use bootstrapped growth maths to decide when to add capital or say no - Design gravity-referrals, data, and small network effects-for a small market big company If you're ready to trade vanity metrics for durable results, this is your map to the 100 customers rule-a focused path from quiet beginnings to meaningful scale. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9789374128497
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A radical promise sits at the heart of this book: start smaller than feels comfortable-and outgrow competitors who start big. If you've been told to chase a massive market, this offers a sharper alternative: master a tiny one so completely that expansion becomes a controlled consequence. You'll learn how niche marketing and a micro targeting strategy reveal the few levers that actually move growth, and why serving a real cohort of one hundred people can generate compounding advantages others miss.It's for founders, solo operators, product leads, and investors who value evidence over hype and want a playbook they can execute next week. You'll see how to achieve product-market fit in a micro-market, price the transformation you deliver, and tell a story the market believes. Expect field-ready tools: interview scripts for customer development, worksheets for unit economics, and a cadence that encodes customer obsession into daily work. Find and serve your first one hundred true fans-then build a business with 100 customers that can scale Turn a narrow problem into a category of one with real switching costs Use bootstrapped growth maths to decide when to add capital or say no Design gravity-referrals, data, and small network effects-for a small market big companyIf you're ready to trade vanity metrics for durable results, this is your map to the 100 customers rule-a focused path from quiet beginnings to meaningful scale. Seller Inventory # 9789374128497
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Taschenbuch. Condition: Neu. The 100 Customers Rule | Why Small Markets Can Build Big Companies | Jonathan Mercer | Taschenbuch | Englisch | 2026 | Mindful Pages | EAN 9789374128497 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 134488721
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