Sales Management - Softcover

R. Kanwar

Softcover

ISBN 10: 9380318553 ISBN 13: 9789380318554

Publisher: Neha Publishers

Synopsis

Sales Management is an integral part of total management. It helps the organisation to achieve higher sales level, higher profit contribution and continuous growth of business. Earlier, sales management was confined only to selling functions, but now besides selling functions, sales management also performs the functions of expanding the market, communicating with customers and increasing the level of customer satisfaction etc. Sales Management means performing selling activities and managing the sales force. It includes-recruitment selection, training, motivation, compensation, controlling the sales force, setting sales budget, sales quotas, sales territories and organising the sales efforts. It also includes personal selling and salesmanship. This book mainly attempts to put the basic content of sales management in a concise and informative manner. It is to meet the requirements of students of MBA/ M.Com in Universities and Colleges. The language used in book is simple, easily understandable and is mainly in the context of Indian Environment.

Edition details

• Publisher: Neha Publishers
• Language: English
• ISBN 10: 9380318553
• ISBN 13: 9789380318554
• Binding: Paperback