Retail Management: Text and Cases - Softcover

U.C. Mathur

9789380578668: Retail Management: Text and Cases

Softcover

ISBN 10: 9380578660 ISBN 13: 9789380578668

Publisher: I K International Publishing House, 2010

Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which cover the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers.

Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/brand he wants, where he wants and when he wants. Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas

The book describes retail entrepreneurs selection of dealers, their motivation for selling their products in preference to competitive brands. Sales calls made on retailers by the principles, including call objective, call planning, call closure and feedback are highlighted for the benefit of the readers.

Contents:

Retail Management-an Introduction
Retail Operating Plan
Locating New Customers
Retail Brand Management
Strategic Human Resource Management in Retail
Retail Specifics
External Business Environment
Motivating Retail - Critical Success Factors
Merchandising and Inventory Planning for Retail
Retail Pricing Strategies
Retail Economics Worldwide and Competitive Advantage on e-Retailing
Purchase, Stores, Inventory and Logistics in Retail Management
Strategies for Retail Advertising, Promotion and PR
Marketing Research
Consumer Behaviour and Market Segmentation
Comprehensive Retail Strategy

Case Studies

Understanding Case Studies
Pharma Retailing
Reliance Retailing
FMCG Retail
HDFC Bank
TESCO
Westside Store
Complete Retail Plan
Carrefour
Marks & Spencer Department Store
Changes in the Oil Industry Retailing
Wal-Mart
Subhiksha
Kinetic Honda case
Shoppers Stop
Bata Factory Store
Maruti Retail

Index

"synopsis" may belong to another edition of this title.

About the Author:

U.C. Mathur is presently, Director MDP and Professor at the Integrated Academy of Management and Technology (INMANTEC). Dr. Kurliegh King, the eminent professor of Management in the USA

"About this title" may belong to another edition of this title.