Items related to Indian Advertising: Laughter And Tears-1950-2013
Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession.
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- PublisherNiyogi Books
- Publication date2015
- ISBN 10 9383098473
- ISBN 13 9789383098477
- BindingPaperback
- Number of pages388
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Indian Advertising Laughter & Tears, 1950 to 2013
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Niyogi Offset Pvt. Ltd.
(2015)
ISBN 10: 9383098473
ISBN 13: 9789383098477
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Indian Advertising: Laughter & Tears
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Niyogi Books, New Delhi
(2014)
ISBN 10: 9383098473
ISBN 13: 9789383098477
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Book Description Soft cover. Condition: New. ISBN: 9789383098477, 388pp. Seller Inventory # 1956774
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Indian Advertising Laughter & Tears, 1950 to 2013
Published by
Niyogi Offset Pvt. Ltd.
(2015)
ISBN 10: 9383098473
ISBN 13: 9789383098477
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Softcover
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Book Description Condition: New. pp. 388 Illus. Seller Inventory # 132466651
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Indian Advertising Laughter & Tears
Published by
Niyogi Books
(2014)
ISBN 10: 9383098473
ISBN 13: 9789383098477
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Book Description Soft cover. Condition: New. ISBN:9789383098477. Seller Inventory # 1972248
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Indian Advertising: Laughter and Tears
Published by
Niyogi Books
(2014)
ISBN 10: 9383098473
ISBN 13: 9789383098477
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Book Description Soft cover. Condition: New. Dust Jacket Condition: New. 1st Edition. Indian Advertising: Laughter and Tears captures the evolution of the advertising profession from 1950 till the present times. Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession. Leaders of advertising have one common trait. None can be disregarded. Almost all of them seem to thrive in being different in their attitude to life from their neighbors, friends or ordinary women and men they meet every day.Advertising has been a profession that has at times seemed suspect in the eyes of leaders of governments that have ruled in Delhi after Independence. Indian Advertising covers the socio-economic aspects that influence the profession since governments in India wield enormous clout upon all business activity. The book also showcases advertising the good and not-so-good through each decade covered. The views of men and women who have given shape to the profession find expression through their own words from excerpts of speeches delivered long ago. The book begins at a time when companies looked for full-service ad agencies that presented creative, media and PR services. It ends at a time when companies are no longer interested in full-service agencies. The business has disintegrated into Creative, Media and PR; each area now offers companies with their respective specializations. Indeed, advertising has come a long way. (jacket). Seller Inventory # 115396
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