Business Sutra: A Very Indian Approach to Management (Old Edition) - Softcover

Devdutt Pattanaik; Aleph Books

Softcover

ISBN 10: 9384067547 ISBN 13: 9789384067540

Publisher: Rupa Publications India, 2019

Synopsis

Business Sutra - A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world. Awards - Winner of the DMA-NTPC Book Award 2013. In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity, and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomia battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomia playground where everyone is happy.

About this title

About the Author:

Devdutt Pattanaik is a renowned author, mythologist and leadership consultant. He has written over thirty bestselling books, published several hundred articles and given numerous talks and presentations on Indian mythology, culture, business and management. He was formerly the Chief Belief Officer of the Future Group. He is currently a much sought-after speaker, leadership coach, management advisor and consultant on diversity and culture.

About this edition

• Publisher: Rupa Publications India
• Publication date: 2019
• ISBN 10: 9384067547
• ISBN 13: 9789384067540
• Binding: Paperback
• Number of pages: 448