Business Communication - Softcover

C.R. Reddy

Softcover

ISBN 10: 9384588636 ISBN 13: 9789384588632

Publisher: I.K. International Publishing House, 2015

Synopsis

Business Communication encompasses written, reading, oral or spoken and listening skills. Apart from a comprehensive coverage of the theoretical concepts, the book interweaves a large number of thought-provoking situations; important tips and suggestions; and anecdotal examples. With its approach and focus, the UG/PG students of business management and commerce streams and professional courses will find this book an indispensable course book, both in full-time and distance learning programmes. Salient Features: Comprehensive coverage of theoretical concepts, both in verbal and non-verbal communication, for the students to build a strong background. In-text exhibits of thought-provoking situations for the students to analyze. End-of-chapter exercises for the students to apply the concepts learned in the chapter. End-of-book fifteen short cases with questions, for discussion in the classroom. Dedicated chapters on Report Writing, Corporate Communication, and Marketing Communication. Special coverage on job application, resumes, group discussion, interview and career seeking. Contents: 1. Basics of Communication 2. Business Communication Management 3. Methods of Communication 4. Channels of Communication 5. Corporate Communication 6. Media and Modes of Communication 7. Business Report Writing 8. Communication Skills in Career Seeking 9. Marketing Communication 10. Communication and Listening Skills 11. Oral Communication 12. Dialogue 13. Trends in Business Communication 14. Analysis of Case Studies

About this title

About the Author

C.R. Reddy is Professor UGC Emeritus at Department of Commerce, S.K. University, Anantapur, India. Dr Reddy has 35 years of academic experience out of which 23 years as Professor of Commerce. He has served as Chairman of Board of Studies, Head of Commerce Department and Dean of Faculty of Commerce. He has been Member of Executive Committee, Academic Senate Member, and Principal of S.K. University as well. During his illustrious academic career Dr. Reddy has authored ten books, 112 research papers, completed 5 major research projects, guided 56 M. Phil and PhD students, and have presented 30 research papers in various national and international seminars. He has been the

Edition details

• Publisher: I.K. International Publishing House
• Publication date: 2015
• Language: English
• ISBN 10: 9384588636
• ISBN 13: 9789384588632
• Binding: Paperback
• Edition number: 1
• Number of pages: 288