Introduction to Mass Communication: Model and Theories - Softcover

Sharma, Ashish

Softcover

ISBN 10: 9387905306 ISBN 13: 9789387905306

Publisher: Evincepub Publishing, 2018

Synopsis

This book is designed to give a general and comprehensive view of Mass Communication to the student. The book is unique in presenting mass communication Models and Theories in one volume. The book serves the purpose of all students of mass media and in the field as it is designed specially keeping in focus the academic syllabi of leading universities and colleges. The book is divided into four parts: 1) Introduction to Mass Communication. 2) Function of Mass Communication. 3) Models of Mass Communication. 4) Theories of Mass Communication. This book presents an overview of the various mass communication models which includes Linear/ Non –linear models of communication and theories which includes Media theories, normative theories of mass communication. This book gives insight to basic concepts of mass Communication.

Edition details

• Publisher: Evincepub Publishing
• Publication date: 2018
• Language: English
• ISBN 10: 9387905306
• ISBN 13: 9789387905306
• Binding: Paperback
• Number of pages: 140