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Synopsis
Introduction to E-Business: Management and Strategy provides a comprehensive introduction to the fundamentals of e-business and strategic considerations for managing digital enterprises. Through collaboration with experts, this book covers topics such as digital business models, e-commerce platforms, online marketing strategies, electronic payment systems, supply chain integration, data analytics, and cybersecurity. With theoretical foundations and practical insights, readers gain a thorough understanding of the complexities of e-business management and strategy. Bridging theory and practice, this book empowers readers to develop effective strategies for navigating the digital economy and capitalizing on the opportunities presented by digital technologies and global connectivity.
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