Visual Language: Perspectives for Both Makers and Users - Softcover

Broek, Jos Van Den; Koetsenruijter, Willem; Jong, Jaap De; Smit, Laetitia

Softcover

ISBN 10: 9490947725 ISBN 13: 9789490947729

Publisher: Eleven International Publishing, 2012

Synopsis

The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster, or dreams up an idea for an infographic is faced with some important questions: Why is it better to position this photograph here rather than there? What background color should be used for a presentation? What is necessary to bear in mind when creating an internet page? Is it better to use a table, a graph, or an infographic as a visual aid? Should permission be sought to use an image for a weblog? These are the kinds of questions that Visual Language will answer. Following an introduction to the subject, the book explains three important theories relating to visual images: Gestalt, semiotics, and visual rhetoric. Using these theories, the book then explores the fundamental elements of visual language: composition, typography, perspective, and color. Additionally, it presents applications from everyday practice: photos, graphs and tables, infographics, web pages, and magazine pages. The combination of theory and practice makes this guide an excellent reference work for both academic programs and vocational studies. *** "Recommended". - Choice, Vol. 50, No. 08, April 2013.

Edition details

• Publisher: Eleven International Publishing
• Publication date: 2012
• Language: English
• ISBN 10: 9490947725
• ISBN 13: 9789490947729
• Binding: Paperback
• Number of pages: 320